Imagine that you have an identical twin, endowed with the same brains and natural talents that you have. You’re both given one week to come up with a creative new idea to take advantage of an opportunity. During that week, you come up with ideas alone in your office. In contrast, your twin (1) talks with 10 people—including an engineer, a musician, a stay-at-home dad, and a designer—about the opportunity, (2) visits three innovative organisations to observe what they have done, (3) shows a prototype he’s built to five people, and (4) asks the questions “What if I tried this?” and “Why do you do that?” at least 10 times each day during these networking, observing, and experimenting activities. Who do you bet will come up with the more innovative (and doable) approach? The skills at play in this example are the bedrock of innovation and can be developed. They include “association”, “questioning”, “observing”, “experimenting” and “networking”.