Nothing happens until a sale is made. The very finest systems, procedures and methodologies don’t mean much unless there is some revenue to account (and/or some way to pay) for them. The best products/services/ideas don’t mean much without customers. And who usually finds those customers? That’s right - your salespeople! In today’s world, there are more companies, with more offerings, trying to reach better-educated buyers, with a broader means of getting their attention, than ever before. This means it’s getting harder and harder to get/keep buyers’ attention. You need salespeople with special skills. The aim of the programme is to provide your salespeople with the knowledge, behaviours, tools and competencies necessary to produce definitive selling behavioural change.